[FFCF-PNA] FW: Format Change

[Vic Bedoian]

Hello PNA folks,
 
I got this letter from Kent Stratford and sending along for your perusal.  I
agree with Kent's proposal about changing the kind of music he does on his
show and that the loss of Johnny leaves a musical void.  I am confident Kent
can do a good job with it.  I don't necessarily go along with the time
change.  It does actually make radio sense to follow the Blues show but I
still think Jim does a great job with his show and I would feel bad
replacing it.  Let me know what you think.
 
Best,
Vic

  _____  

From: kent stratford [mailto:kentstratford06 at yahoo.com] 
Sent: Sunday, August 19, 2007 2:17 PM
To: vbedoian at kfcf.org
Subject: Format Change


Hi Vic,
 
I do hope all is well. I wanted to present/suggest a format change with
regard to my current program. I have become more and more aware of the void
created by the absence of Johnny Otis and the type of programming he
provided for our listeners. For example, yesterday on "Jazz For a Blue
Planet," I played a set of music that was more soulful/R&B flavored which
included Junior Parker, Ray Charles, and Louis Jourdan. During the set I
received not one, not two, but three phone calls "congratulating" me on my
selection of music. Those were the only calls I received during the
afternoon.  During previous programs I have had similar positive responses
from our listeners when playing "Johnny Otis" type format music. There is
clearly a void left by Johnny. 
 
When "Jazz For  A Blue Planet" originated, there was not much jazz on the
radio and clearly we were meeting the listening needs of our audience.
However, now you can find jazz on KFSR 18 hours a day, seven days a week. I
believe the needs of our listeners have changed.
 
What I would like to suggest is a format change with regard to my current
program. Rather than straight jazz, I would like to present roots music,
obscure soul, R & B, Blues, swing,  jazz (Duke Ellingtonish).....similar to
the type of programming you would hear on Johnny Otis. Some of the featured
artists would be folks like: Ray Charles, Etta James, Pinetop Perkins,
Blossom Dearie, King Floyd, Junior Parker, etc., etc. However, the focus
would be on material that was never presented much on the radio. I believe
there is a huge audience that would not only be receptive, but excited about
the change.
 
For me personally, I would continue to use "The Jazz Doctor" moniker, but it
would allow me to stretch out and let more of my personality show on the
air, rather than just reading the credits from Jazz albums. Possible program
titles might be something like "Live From The Chicken Shack" or, well, you
get the idea. The three words that would describe the program and be my
guiding light would be fun, swing, groove, and more fun. Also, prior to the
first show we would promote the hell out of it. With regard to time slot, it
would seem to make more sense to follow "Blues By The Bay", (2:00-4:00,
rather than 4-6:00pm) because we would more than likely not lose that
audience. What do you think???? I will look forward to hearing from you.
Thanks.
 
Kent aka "The Jazz Doctor"


  _____  

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